Ohio Occupational Therapy Association Advertising Opportunities

Reach a targeted audience of highly engaged occupational therapy professionals, students, and stakeholders across Ohio. Our advertising packages offer effective ways to promote your products, services, job openings, educational programs, and events directly to the OT community.

Audience Size: OOTA communicates with an engaged list of over 13,000 individuals. As of June 26, 2025, our email open rate for the year is 47.25% with a click rate of 10.15%.

Standard Communications: In addition to our quarterly newsletter, OOTA communicates with our full list anywhere from 1-4 times per week.

Newsletter Format: Quarterly distribution. Volunteer editorial board. Mix of public and members-only content. Each newsletter includes 1-3 publicly available pieces of content, and anywhere from 4-9 pieces of members-only content. Content is both written and nonwritten (e.g. articles, interviews, updates, photos, videos, art).

Social Media Platforms:

  • Facebook (follower count 6/26/2025: 1,500+)
  • LinkedIn (follower count 6/26/2025: 452)
  • Instagram (follower count 6/26/2025: 298)

Email/Newsletter Advertising

Email communications are distributed to OOTA’s full audience of over 13,000 individuals, providing in-depth articles, association updates, and valuable resources.

Ad Placements & Sizes:

  • Banner (Top of Email): $300
    • Prominent placement, high visibility.
  • Half-Page Ad (Mid-Email): $200
    • Good visibility within the content flow.
  • Quarter-Page Ad (Side or Bottom Section): $150
    • Cost-effective option for brand presence.
  • Text Link/Classified Ad: $75
    • Short, text-based listing with a hyperlink. Ideal for job postings or brief announcements.
    • Approx. 50-75 words + link

Social Media Advertising

Leverage OOTA’s social media presence to connect with the OT community on platforms where they engage daily.

Platform(s): Facebook, LinkedIn, Instagram

Post Type: Dedicated post, image/video + text, direct link

Pricing:

  • Dedicated Post (1x): $75
    • A standalone post featuring your content on OOTA’s social channels
  • Dedicated Post (5x): $225
    • 5 standalone posts featuring your content on OOTA’s social channels

Bundled Advertising Packages (Value & Reach)

Maximize your impact and save by combining newsletter and social media exposure.

Basic Advertising Package: $200

  • 1 Quarter-Page Email/Newsletter Ad
  • 1 Social Media Dedicated Post

Enhanced Reach Package: $300

  • 1 Half-Page Email/Newsletter Ad
  • 2 Social Media Dedicated Posts

Premium Exposure Package: $500

  • 1 Banner Newsletter Ad
  • 3 Social Media Dedicated Posts
  • Prominent mention in one of the newsletter or social media summary.

Annual Partnership Package (Best Value, available to one organization per year): $1000

  • Quarterly Newsletter Ads:
    • 4 Banner Ads (one in each quarterly issue)
  • Social Media Promotion:
    • 4-8 Dedicated Social Media Posts per year (flexible scheduling)
  • Additional Benefits:
    • Priority scheduling for ad placements.
    • Collaborative effort with OOTA staff and newsletter committee to identify newsletter content that is relevant to/aligned with your advertisement content

Custom Options & Add-ons:

  • Email Blast (Dedicated): A standalone email sent to OOTA’s list (highly valuable, higher cost): $500 (subject to availability and content approval)
  • Sponsored Content/Article: An article written by the advertiser (or OOTA in collaboration) featured in the newsletter: $400 (includes editorial review)

Advertise with OOTA - CLICK HERE!